Businesses from across the Leeds City Region who are interested in developing their digital capabilities were out in force as part of Leeds Business Week in October 2018.
The Go Digital Live! event, which took place on Monday 8th October at Aspire in Leeds, was attended by representatives from over 220 businesses, keen to learn about how they can improve customer experience in the digital age and use digital technology to enhance the services they offer their clients.
The event began with a keynote speech from online craft beer entrepreneur James Brown, whose Beer 52 brand has grown to become one of the world’s most popular craft beer clubs, before Ben Storey of award-winning Leeds retail and shopper marketing agency Get Savvy gave a revealing insight into how to make augmented and virtual reality meaningful.
Becky Boyd from Google Digital Garage provided delegates with her views on where businesses need to be seen and heard on social media, whilst Johnny Ross from Fleek Marketing his discussed SEO and voice search and how businesses can change their digital strategy to maximise opportunities.
Workshop topics included creating videos for the customer experience, tackling your finances online, vloging and blogging, apps, and the customer experience in a digital world.
Attendees also had the opportunity to speak with a wide range of exhibitors specialising in the digital field, take advantage of 1-2-1 mentoring sessions with Digital Knowledge Exchanges team of digital champions and talk to Digital Enterprises advisors with regards to funding opportunities.
Councillor James Lewis, Deputy Leader of Leeds City Council believes the Go Digital Live! event is a fantastic way to help businesses discover how digital technology can help them succeed. He said: “Go Digital Live! gives businesses the chance to learn about the opportunities that are available in terms of funding and support. Lots of people are very good at doing their day job, but they may need to learn about the digital opportunities that are available.”
Keynote speaker James Brown said: “It is pivotal for businesses to understand and invest in digital now, if they don’t they will be left behind.”
Attendee Elinor Gilles from Wrigleys Solicitors said: “Conferences like Go Digital Live! are important for our business because as it helps us to meet other people who are in the same boat as us. It shows us that other people are having the same issues as us and we can then meet the experts to help resolve them.
“I think there was a real buzz about the event. People are excited to be here, talking about new ideas and learning from experts who know what they are doing.
To see the video of our Go Digital Live! event in October visit: https://bit.ly/2WxkORe