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A Beginner's Guide to Generating Business Leads through online traffic!

Updated: Sep 30, 2020

What is Lead Generation?

When it comes to running an independent business, we all know how central lead generation is throughout the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Hubspot says some examples of lead generators are job applications, blog posts, coupons, live events, and online content. A visitor typically comes across your business via one of the business marketing channels, such as your website, blog, or social media page. When that visitor clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action. The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

For a business, Instapage discusses the relevance of blogging to let followers know about recent company news and events. When done right, it can establish you as an authority in your field, give people an inside look at your workplace culture, and boost your SEO. By crafting posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need. Using CTA’s in the text of your blog posts, is a way to compel your reader to take action.

Hyperlinks are a great way to drive traffic to your highest converting pages

QuickSprout throughout the content of your blog, you have the chance to add hyperlinks. If you’re writing a guest post, you can have several links to your website in each article. You can apply this same strategy to the posts on your site as well.

If you liked this post, please share with you friends and followers. If you are also doing some amazing things with digital apps and technology, why not enter yourself for the Digital Enterprise Top 100 initiative. Entries close on May 3 2019.


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