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The Power of Video Marketing

Updated: Sep 30, 2020

Over the last year, we have seen the landscape of video advertising and marketing continue to transform, with more businesses producing videos to enhance their brand awareness, reaching new audiences and driving direct responses with visually clear and powerful call to actions.

Think with Google reveals that recent research has shown a shift in video advertising and marketing which comes down to consumer behaviour developing across different online platforms and target audiences veering towards passive viewing.

The new TrueView video format also evolved to elicit action on the YouTube channel enabling viewers to carry out a particular action like signing up for a service or purchasing a product. But one of the common questions for new video content creators is what kind of content should I produce for my brand?

In order to help content inspiration for your business video topics, HubSpot have produced a list below as a starting point to help reach out to your target audience, consider the types of content you could produce for your website from this list:

• About Us

• Culture

• Ask Me Anything

• Comedy

• Shows

• Explainers

• Tutorials

• Customer Case Studies

• Product Promos

There are many ways to continue to drive video engagement, ensuring that you are telling a story. Use video interaction tools to reach out to a wider target audience and raise further brand awareness for video users. Make sure you start with customizing end screens which appear after your video presenting a clear call-to-action and use an email capture form to produce leads through the duration of the video at different points.

Creating Video marketing video can feel quite scary if you’ve never done it before, but this is designed to give you a flavour on best practices, trends and examples in the market place.

Have you recently delved in to creating video for your business and brand? How comfortable are you in front of the camera! Whether you are new to video or a season pro we would love to hear from you.

If you liked this post, please share with you friends and followers. If you are also doing some amazing things with digital apps and technology, why not enter yourself for the Digital Enterprise Top 100 initiative. Entries close on May 3 2019.


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